Search engine optimization (SEO) refers to online search engine marketing and promotion activity which is designed to make your website and online 
business ranked high on the popular search engines. There are many SEO services providers that offer customized SEO optimization strategies for increasing the popularity and visibility of your website. Since Google is world’s most popular search engine, let’s point out Google SEO strategies in thumbnail.
Strategy #1 – Follow Ethical SEO Optimization services – It would mean that you don’t have to make use of hidden texts or hidden links anywhere in your web pages. Further, you do not have to go for cloaking, multiple pages, sub-domains, domains with substantially duplicate content, keyword stuffing and no irrelevant words on the web pages.
Strategy#2- Make use of correct and relevant keyword phrases – When you use correct keyword phrases, the target visitors will drive to your website. On the contrary, using irrelevant keyword phrases will not help you in augmenting the traffic to your website. Long tail keywords will prove more useful than the traditional two or three words key phrases. More descriptive and relevant keyword phrases will result in high volume of target traffic to your business website.
Strategy#3- Make sure that the body text content is fresh and original as all popular search engines give priority to the fresh content. Moreover, main content of your web page should have keywords placed in high frequency in order to make the search engine crawlers feel that the search query is relevant. Remember, first two paragraphs of the content are more important and there maximum emphasis should be given to them in terms of quality as well as keyword or key phrase placement. If you really want your website not to be branded as over optimized, then you should not go for keyword stuffing.
Strategy#4-As an effective SEO practice, make sure that you optimize title and meta tags. If the keywords appear in the title tags, they are assumed to be more relevant from the search query point of view. Keep in mind that title tag is the most significant location in the web page after the main content that comes in the body. Keywords placed in the meta description and keyword tag are given emphasis by search engines except google seo.